Free Marketing for Tourism and Hospitality

Does your business need more customers?

  • Does your tourism, leisure or hospitality business need a boost in customer numbers?
  • Has your marketing budget been tightened due to low revenue following the Covid-19 pandemic?
  • Are you struggling to find new or cost effective ways to attract customers?
  • Are you looking for ways to make your business stand out amongst the competition on the internet?
  • Are you looking for more effective ways to drive traffic to your website for direct sales?
  • Do you want your business to rank highly in relevant Google searches?
  • If you answered yes to any of the above questions, then read on!

Challenges within online marketing for the hospitality and tourism sectors

  • When researching your desitination, do your potential customers search directly for your business, or do they search for generic things to do and places to stay?
  • Research shows that when people plan a trip online, it's very common to start with a search in Google, using a phrase such as "A week in the Faroe Islands", "3 days in London" or "What to do in San Francisco".
  • Traditionally, such Google searches will send users to a random array of travel-blog pages, the travel pages of online publications or features within the online pages of a newspaper. Getting exposure in these sites can carry considerable cost.
  • Without a significant advertising budget, it's extremely difficult to drive customers to your website and compete online with your competitors.

MapADay puts destination marketing into your hands

  • A highly effective way to attract customers to your business is by creating useful online content that is returned as search results when your potential customers research their travels.
  • MapADay is a platform designed to let you create relevant and valuable travel itineraries that can include your business. These itineraries, if written well and with the discerning traveller in mind, can return as part of a destination research query when your customers use Google search.
  • We find that people love reading stories and learning about their desitinations - looking at photos, viewing maps, checking prices, reading experiences and having access to relevant links.
  • MapADay puts the power of story-based marketing directly into into your hands - bypassing influencers and other media.

MapADay is completely free to use

  • MapADay is a highly cost-effective marketing tool - it's completely free and easy to use!
  • What's the catch? All you need to do is invest a little time using MapADay to create an exciting travel itinerary that includes your business - whether that's an accomodation recommendation, a recommended place to visit, a restaurant or any other relevant recommendation.
  • There is absolutely no financial cost involved in creating and publishing your own itinerary on MapADay.
  • We will publish your article immediately to Google search (this can take a little time for Google to index and rank), and we feature many itineraries also on our social media feeds.
  • You are complteley free to share your itinerary publicly or privately - in fact MapADay has built in sharing capabilities - directly to your website, your Facebook page, Twitter or Pinterest feeds.

What makes MapADay so effective?

  • Firstly, we have invested heavily in building a technical platform that meets the standards expected by Google's ranking engine: we are heavily SEO optimised.
  • Secondly, we have made a site layout that is simple and easy to use for travellers researching their destination.
  • Thirdly, we do not charge a fee to open an account, create content or promote your business.
  • Finally, the content that you create is designed to be shared for further promotion - by you and by your customers.

Can I get help creating an itinerary on MapADay?

  • We believe that we have made MapADay intuitive and easy to use. We believe that as a local business owner, you are in a great position to promote your business using the MapADay platform.
  • If you need additional help to create a great travel itinerary that includes your business, we stand ready to assist!
  • We can provide experienced content writers who can help you build your page - writing text, sourcing photos - if needed - and sharing online.
  • Don't hesitate to contact our customer support for further assistance or a quote if you would like us to help you. You will find that we listen to your needs and can provide cost effective assistance if needed.

How do I get started with MapADay?

  • Getting started is easy!
  • Step 1: Register
  • Step 2: Login
  • Step 3: Once logged in, from the Create menu at the top of the screen (if viewing using a computer), go ahead and add your business as a new "Place". Don't forget to add your website and links to any social media pages that you maintain - for additional promotion.
  • Step 4: Next, add all the additional places that you think that your clients will find interesting while at your destination. Examples might be neighbouring restaurants, parks or beaches. Don't forget to check if the places already exist in MapADay - saving you time!
  • Step 5: From the Create menu, create a new Itinerary. Add and sequence all the places in your itinerary and add an introductory text and title that will attract potential customers and other online users to your page.

How do I create high ranking marketing material with MapADay?

  • As well as discovering your travel itineraries directly within MapADay itself, many users find MapADay travel itineraries via Google searches.
  • Google prioritises content in its search results that is original, informative and relevant. The more effort that you put into making your MapADay itinerary interesting and relevant, the greater chance you will have of ranking highly within Google search.
  • This means that if you want your marketing to rank well, then you need to research your competition well! Never copy and paste or plagiarise other online material - this will result in down-ranking. Always aim to produce something better than what already exists.
  • If you want to write an effective 2 or 3 day itinerary, we recommend that you should set aside at least 2-3 days in order to research what you are going to present and what your customers will want to read.
  • When you have finished creating your itinerary, and once we have reviewed and published it - we recommend that you share your itinerary as widely as possible - including social media, traditional media and newsletters.
  • We will publish your content to Google search immediately. You will need to be patient - Google updates its search engine results on an on-going basis.
  • An investment in time up-front can pay many dividends well into the future.
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